Marketing services for small businesses that want to grow

Running a business is hard enough without having to be your own marketing department too. We provide outsourced marketing services for small businesses, so you can hand the whole lot over, or just the bits you’re stuck on, and get it done properly. No jargon, no overwhelm, no big agency price tag. Just marketing services that fit the way you actually work.

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Explore our services

Straightforward, jargon-free marketing services for small businesses like yours

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Website Design & Build

Your website should bring in enquiries, not just sit there looking nice. We’ll build you one that’s clear, easy to use and actually turns visitors into customers.

CRM Setup & Marketing Automations

Get your systems working so nothing slips through the cracks. We’ll set up your CRM and automate the repetitive jobs, so every lead is followed up and your marketing keeps ticking along while you run the business.

AI Integrations & Process Design

AI can save you hours every week once it’s set up properly. We’ll show you where it fits in your business and put the right tools to work, without the hype or the head-scratching.

Strategic Marketing & Planning

Marketing works best when it’s joined up and pointed in the right direction. We’ll help you get clear on who you’re talking to and build a simple plan you can actually stick to.

Email Marketing & Data Segmentation

Your email list is one of the most valuable things your business owns. We’ll help you keep in touch with customers, build trust and turn that list into regular sales.

Google PPC Advertising

Want to show up right when people are searching for what you sell? We’ll set up and manage your Google Ads so you get more of the right enquiries without pouring money down the drain.

Virtual Marketing Manager

Not ready (or able) to hire someone in-house? We’ll act as your marketing manager on a part-time basis, taking the whole job off your hands and making sure it actually gets done, month after month.

Karl Craig-West - Marketing freelancer - marketing services for small businesses

The marketing help you’ve been missing

I’m Karl, and I help small business owners get their marketing done properly, without the jargon, the overwhelm or the eye-watering agency bill.
I’ve spent years working with businesses like yours, figuring out who they’re really talking to, what to say, and how to get it all done consistently.
From websites and CRM setup to email, ads and planning, I work with a small team of trusted freelancers, so you get the right person for each job rather than a one-size-fits-all package.
Whatever you’re stuck on, we’ll pick it up and get it sorted. No pressure, no nonsense. Just marketing that works.

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Ready to get your marketing sorted?

Let’s have a quick chat about where you’re stuck and how we can help. No hard sell, just a friendly conversation about what would make the biggest difference to your business.

Get started today

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What our clients say

Client feedback and success stories

Are you thinking about marketing and don’t know where to start? Well, that was me a couple of years before working with Karl.

When I look back at where our marketing was then and where it is now, there is no comparison, and the credit belongs to you, Karl; thank you.

Richard Gardner

Karl was my marketing coach for over 2 years. and he still looks after our email marketing so it gets done. His service is second to none, his knowledge is fantastic, he’s approachable, easy to work with and with his vast business experience he understands small business and what is needed to make your marketing top notch.

Marina George

As a small business owner it is easy to get overwhelmed by all the options available to you to market your business. Karl helps make marketing manageable by cutting through all the noise and giving you clear, practical advice about what to focus on and why. An added bonus is the fact that he’s a good bloke too.

Robert Tighe

Let’s get your marketing sorted!

Tell us a bit about your business and what you’re after, and we’ll be in touch to arrange a friendly chat. No hard sell, just a conversation about what would help most.

Ph: (+64) 0272647222

Email: help@smashingselfemployment.com